Apr

16

08

“Blending Fashion and Function as Never Before”

Posted by Denice at 9:59 am

HeidiKlum

I work for a buzzing plastic surgery marketing company. I move non-stop, all day. I spend most of my day going through countless photos of breast augmentations, and tummy tucks. I also run the customer service department. I wish I could say I stayed firmly planted in my seat, but I don’t. I run from meeting to meeting, department to department. In doing this, I tend to lose lots of pens, my keys, and occasionally my glasses.

After sending many “Anyone find my glasses?” in mass e-mails to the entire office, I figured I had to do something, and fortunately I came across La Loop. What a great find this was! La Loop is a concept that came about from Debbie Zoullad and Elizabeth Faraut. They had envisioned “a high-end, piece of jewelry with a purpose.” Following this inspiration they came up with an idea, one which has patented hinges that use a 360-degree swivel technology. This patented technology ensures that your glasses stay in one place.

Zoullad and Faraut took this fabulous idea a step further; they incorporated current fashion trends into their designs. La Loop quickly became a functional piece of jewelry, with a stunningly-chic look. Their high fashion La Loop designs can be found on celebrities such as Heidi Klum, Demi Moore, Jennifer Lopez, Brad Pitt, and Julia Roberts.

Since they have had such great luck with the original La Loop, they have branched out into other lines:

  • SportLoop: beachy, athletic version of La Loop, made from neoprene and plastic.
  • La Leash: accessories for phones, keys, cameras, etc. (similar to what La Loop does for glasses).
  • Le Collier: chic way to stay in focus looks like a necklace, but two of the loops on the side are slightly larger and houses magnify lenses.

    SportLoop

Interested in trying out the SportLoop? Let us know how you would benefit from this marvelous technology, and you might win one for yourself. I will choose the winner on the Tuesday, April 22nd.

Good Luck!

photo credit: La Loop

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1 Comment »

  1. Amy

    April 17, 2008 at 11:08 am

    Oh, I so would love one of these. I leave my glasses everywhere! The most recent “finder” of my glasses was our puppy. Needless to say, I had to get new ones! There was also a pair found and placed in my preschooler’s cubby once—embarrassing!!!

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