In case you haven’t heard, “The Hills” star Heidi Montag underwent 10 cosmetic surgery procedures in one day back in November 2009.

This would be the second round of face and body enhancing surgeries she’s had in the last few years; she previously had a nose surgery performed and breast implants surgery.

In today’s world, it’s not something new to see a celebrity, or reality star, have a few nips here and tucks there. But when does it become an addiction and no longer a little tune-up?

Joan Rivers, Cher, Jocelyn Wildenstein, and Mickey Rourke are just some of the Hollywood stars who are known for their ever-changing looks. Now, the female half of “Speidi” seems to be the newest member of the plastic surgery addicts club. More »

Brazilian-native Dr. Robert Rey, the star of E! Entertainment’s Reality TV show “Dr. 90210,” is now reaching out to women overseas. This September, he launched his lingerie line, “Shapewear,” in Brazil – a post-operative, body slimming undergarment line that has already gained popularity in the states. Having partnered up with retailer Polishop.com.br, Dr. Rey’s collection of body shaping, sexy, elegant lingerie is… Continue reading on iEnhance.com.

Photo Credit: Dr. Robert Rey

The warm weather is here, bikinis have been on the racks for a few weeks now, and tanning salons are getting booked. Summer is approaching and we’re ready to rock the beach! Or at least almost ready to rock…we just need to lose those last five to 10 pounds. But we’ve all got so much going on that it’s become nearly impossible to hit the gym on a regular basis.

What are we to do? Aside from undergoing a cosmetic procedure – liposuction or tummy tuck surgery – there are many diets that we could try, including the “Five Bite Diet” that Dre and Jana are currently doing, but there are also other ways to lose the weight: diet pills. Or as some companies like to call them “dietary supplements.” More »

From The Surreal Life, to Strange Love and Celebrity Rehab, Brigitte Nielsen is certainly a VH1 Reality TV poster child. With almost every aspect of her “life” (who knows what is real?!) documented on the small screen, is it any surprise that she is now allowing cameras to film her while undergoing cosmetic surgery? And what’s more — on live television?

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(Angelina Jolie ~ before and after)

I think it’s pretty much safe to say yes, celebrities still heavily influence the growth and popularity of plastic surgery trends. In addition, Reality TV such as Dr. 90210 has played a major role in the public seeing firsthand the “reality” behind plastic surgery; and for many people, this has inspired them to go forward and undergo some sort of improvement. More »